Marketing

Scenario: You meet someone at an event, chat to them and begrudgingly hand over your business card, so you don’t appear rude. The week after you receive an email from said person and discover you’ve been added to their mailing […]

Why are online reviews important? One word (well, acronym, if you must): SEO.   Impact on Local Search Results Ranking Online reviews have a direct impact on local search rankings. Even if your website and other online content are up […]

Aside from bearing your digital identity, your website connects you with your audience. It is how you draw them in. You probably already know the basic features your website should have, such as the home, about, products and services, and […]

One of the best ways to increase your email subscribers is by creating a lead magnet. Think of it like an incentive for people to give you their email address. They need to be receiving something of “value” in return. […]

Additional content like new websites or blogs are being uploaded every single day. With all the information available, how does your business rise from the rest? Whether you just started, want to revamp your website, or have been in the […]

Got an amazing product that you need to pitch to a client? Is the thought of pitching making you feel a little queasy? You’re not alone. Sadly, “selling” has become something of an ugly concept in recent years. This is […]

Is your website getting the conversions you want? The answer to increasing those conversions might be simpler than you think. The main goal of your website is to make people who visit perform a specific action. This will differ depending […]

Email marketing is one of the most cost-effective ways to market online. One of the most important things you can do for your business is build an engaged list. It is 40 times more effective for acquiring new customers compared […]