Are you writing blogs regularly? Whether you are writing them yourself, or engaging a writer to help you, each blog that you produce has so much value beyond just sharing on your website or social media and then forgetting about it.
Why blog?
Writing blogs gives you a huge platform to reach your audience. You can share tips, advice, knowledge or even just funny or interesting stories. It also helps drive traffic to your website and enables your site to rank higher in Google.
It can also double as an incredibly useful resource, for marketing or business development. It’s a great way for you to get your ideas and knowledge down on paper (or on screen!)
Obviously, getting oodles of value out of a blog assumes that the blog is of good quality, in terms of content and writing quality. So, take the time to ensure your blogs are of great quality and then you can leverage the quality into other areas. It’s like the gift that keeps on giving.
How to re-purpose your blogs
Right, so you’ve read enough – you’re ready to get to work!
Here are 10 tips to squeeze every last drop of value out of your blogs…
1. Share in your newsletter, on your social media (Facebook, LinkedIn, Instagram etc) and share on your own personal page too. This one might seem obvious, but this is just the start and it is surprising how many people actually forget to publish their blog across all platforms!
2. Following on from point #1, don’t be shy about posting on your personal Facebook page too. You might think that you don’t want to ‘spam’ your friends and family on your personal page but it’s not spamming if you select carefully which posts to share. And surely your friends and family don’t mind, they probably actually like to see it and you can reach a whole new set of people who like to see what you’re doing.
3.Share within other networks (such as Behind the Brands!). If you are a member or follower of any networking groups or local community groups, share within these too. Approach them to see if they can publish within their newsletter or on their social media pages. With a bit of research, you might be surprised how many networks are actually looking for good quality content to share with their audience.
4. Select one or two ‘tips’ from each blog and create some social media images. This is a golden tip! Taking a snippet of an 800-word blog and creating a short, sharp graphic for your social media page is a wonderful way to share some useful content with your audience. This is also a good tip for reaching those of your followers who don’t always want to (or have time) to read a whole blog. And it also helps key messages stick in their minds. Make sure you include a link back to the blog though!
5. Get interviewed
Let’s say you run a landscape design business, and you have written a blog about using native plants in garden design. Now see if you can find an architecture magazine, or environment magazine, and approach them to see if they would like to do an interview with you. They can link back to your blog in their content. Getting backlinks from other sites is very, very useful and will help your website rank higher.
6. Use keywords in your blog
Careful use of a few keywords in your blog can help it be found by people searching those terms. If your business is a physiotherapy practise, and you have written a blog about post-natal topics, ensure you include terms such as “female friendly” or “pelvic floor physio Perth”
7. Re-share a year later – just do a quick edit if it needs to be updated, and then share in a ‘Throwback Thursday’ series. You could include a few things you’ve learned or that have changed within your industry since it was first published.
8. Write a spin-off – most blogs get close to going off on tangents anyway! So, you can often take one of the themes from a blog and explore it further in a separate blog. For example, I once wrote a blog about Juggling all your Social Media Balls. I talked about creating a plan and how to get organised. One of my tips was to schedule your posts. This naturally led on to a blog called How & Why to Schedule.
9. If your blog contains a lot of data, you could turn the main points into an info-graphic to share on social media. Similar to #4, this is a great way take some of the key concepts and produce an easy to remember resource.
10. Finally, you could turn the content of your blog into a webinar or presentation. You already have the content, all you need to do is spend a little bit of time editing so it sounds and looks good in presentation form, and voila!
What other ways have you heard of to re-purpose blogs? There are many, many ways to do it, and of course you don’t need to do them all at once. You could pick 2 -3 to try this month, then do another few next month, and see which ones seem to work for you and your business.
We Are Emersyn uses an inclusive definition “female” and “women” and we welcome trans people, women, genderqueer women, and non-binary people who identify, have identified, or have been identified as female, women, or non-binary.