Founder of Happy Tummies, Lisa Munro turned a crippling supply shock into a strategic advantage, scaling her e-commerce business, Happy Tummies, to well over $1 million in annual revenue.

Drawing directly from Lisa Munro’s entrepreneurial journey, this playbook outlines the strategic pivots, disciplined execution and iterative approach that led to increased profits, a stronger business and ultimately significant year on year growth.

It covers her evolution from reseller to brand creator, the power of mentorship and the importance of embracing imperfection for sustainable growth.