Think about this…without content there is nothing to optimise and nothing to share on social sites.
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Benefits of Content Marketing
Increases visibility of your brand
Develops lasting relationships with your audience
Improves brand awareness and recognition
Creates loyalty and trust
Helps you to build authority and credibility and positions your business as an expert in your industry
Generates traffic to your site
Opens a channel of communication through social shares and comments
Helps your customer move through the purchase decision more quickly
Provides value with no strings attached
1. Develop your content with your target audience in mind.
You should be creating different types of content based on where your target market is at the buying stage. And it must engage your main audience types.
2. Focus on quality content published regularly.
Set a schedule on how often you will publish content and what type you will focus on. And stick to it. Be realistic in how much time you can spend on content marketing based on your resources.
3. Produce content that is timeless so that it continues to work for you long term.
Publishing quality, evergreen content will continue to drive traffic to your website over a longer period of time.
4. Re-purpose your content across different content types.
Think about how you can use your core piece of content that you’ve created and turn it into other types of content.
For example, if you’ve created a blog, you can then:
Do a Facebook Live
Publish it on LinkedIn
Take excerpts out of it to create Instagram posts
Upload the Facebook Live you Youtube
5. Build your email list
Create lead magnets and valuable content that users are willing to exchange their email address for.
If you are creating content already, ask yourself these questions…
